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Privacy Policy
Updated July 31, 2023

At Allure Gems, we value the privacy of our customers. We give you this notice outlining our online information policies and the decisions you can make regarding the collection and use of your information in order to further safeguard your privacy.

Please read this privacy policy carefully. If you do not agree to our practices, please do not use our website or provide information to us through any other channel. By continuing to use our website or other services, you consent to the privacy practices described in this policy and you agree that we may collect, use, and share your personal information in the ways described.

We reserve the right to alter this privacy policy as well as any other policies relating to the handling of data obtained through the website without prior notification. By looking at the date at the top of this page, you can find out when this privacy statement was last updated. Any modifications to our privacy policy will take effect as soon as they are published online and made available through the site. Your acceptance of the updated policy then in effect is implied by your use of the site after such changes. To ensure that you are familiar with the most recent version, we encourage you to examine our privacy policy on a regular basis.

Information we may collect

Please note: - We do not sell, share, or rent this information to others except as disclosed in this statement. The personal information we may collect includes:

  • Information for creating account which includes personal information such as your name, address, email address, phone number.
  • Order Related Information which includes contact details, like name and shipping address, and financial data, like credit card number/debit card number and expiration date.
  • Commercial information, such as history of products purchased or considered
  • Internet or other electronic network activity information, such as websites pages you visit, browsing history, and information regarding your interaction with advertisements and other features on our websites
  • Age, gender, marital status, religion, or other protected characteristics
  • Build a customer profile about you by extrapolating from the information above.

We collect information from our users at various points on our website:

You will be prompted to create an account when you make your first purchase on our website. The system will remember your personal and purchase information if you create an account, making the checkout procedure for subsequent purchases quick, simple, and always 100% secure. Creating an account is quick and simple; it just requires that you choose a username/email address as well as password and enter your personal information once. The system will handle the rest of the checkout process for your subsequent purchase once you have logged in. You always have access to your personal information by selecting "My Account" and making any necessary changes. Additionally, when a user makes a purchase, we ask for information on our order form. A user must enter their contact information, including name and shipping address, as well as financial details like credit card or debit card number and expiration date. Billing purposes and order fulfillment both involve the usage of this data. This contact information is used to get in touch with customers if we have trouble processing an order.

How can you access or correct your information

Your personal information that we collect and store can be accessed if you create an account on our website. This enables us to protect your personal information. Creating an account will allow you to correct factual errors in your personal information by sending us a request, highlighting where the error is displayed.

Please note: we may take rational steps to verify your identity before making corrections or granting access in order to protect your privacy and security.

How we use your information:

  • Allure Gems’ database tracks traffic on our website. This information includes Internet Protocol addresses, browser type, Internet Service Provider, page views/exits, platform type, date/time stamps to conduct trend analysis, site administration, and overall track user movement, including clicks for meaningful tracking. This information is used to compile general statistics which helps us determine which products and services are most appealing to our members and guests. Please note this information is not recorded on an individual level.
  • Allure Gems uses non-personal and anonymized information to customize our website. This information is shared with our service providers, including those who provide marketing support, and in some cases with third parties who plan or execute advertising and promotions. We do not share, sell or rent personal data to third parties.
  • Allure Gems may post the feedback or testimonial provided by you regarding its products or services, including your information, on the service or in marketing and promotional materials. Please note, we may edit any feedback or testimonials at our sole discretion for length or content.

Information Sharing

Allure Gems grants you access to its third-party partners so they can offer you the services listed below:

Your transaction information will be given to third parties by Allure Gems, such as an outside shipping company to ship orders or a credit card processing company to bill users for goods and services. If additional information is required to provide you with the service you have requested, that third party will collect it.

In the event of a merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of the assets or stock (including without limitation in connection with any bankruptcy or similar proceedings), we reserve the right to transfer any and all information that we collect from site visitors to a third party.

Furthermore, despite anything to the contrary in this privacy statement, we reserve the right to disclose your personal information if we believe that doing so is necessary in order to (i) comply with the law; (ii) to comply with legal process or governmental requests; (iii) enforce our Terms of Service; (iv) safeguard our operations or those of any affiliated entities; or (v) protect the rights, privacy, safety or property of Allure Gems, any affiliated entities, you or others; and (vi) to permit us to pursue available remedies or limit the damages that we may sustain.

Cookie Policy

A "cookie" is a small piece of code that is stored in your web browser. They contain basic information about your online activity. Cookies do not contain information that identifies who you are. We use cookies to serve ads, measure site activity, track site visits, and track site performance. This information is used to improve the Allure Gems user experience and to provide a better user experience for all visitors. Cookies do not harm your computer system or data, and the only website that has the power to read, modify or delete a particular cookie is the website that receives the cookie. If your browser has this feature, you are free to refuse cookies at any time.

Newsletter, Catalogs, Deals, Offers, etc.

If you wish to subscribe to our catalogs, newsletters, etc., we ask for contact information such as name, address and email address in order to provide these communications. By subscribing to our newsletter, you agree that we may use the data you have entered to inform you by email about the content and products you have selected. Existing members may receive information about products,

services, deals and offers, as well as newsletters. We respect your privacy, so we provide the ability to opt out of these communications. Consent may be revoked in writing to Allure Gems located at 132 West, 36th Street 3rd Floor’ New York, NY 10018 or by email to info@alluregemsllc.com at any time for the future. You can also unsubscribe from each newsletter by following the link at the end of each newsletter. We share your data to our service providers only for data administration and hosting purposes. In rare cases, it may be necessary to send you purely service-related communications. For example, we may send you an email if the service is temporarily suspended for maintenance. Users generally cannot opt ​​out of these communications, but they can deactivate their accounts. However, these communications are not of an advertising nature.

From time to time, our website solicits information from users through surveys and sweepstakes. Participation in these surveys and sweepstakes is completely voluntary and you may choose whether or not to disclose this information. The requested information may include contact information such as name, shipping address, email address, etc. and demographic information such as zip code, age group, etc. Contact information will be used to notify winners and award prizes. Survey data is used to monitor or improve the usage and satisfaction of this website.

Pricing Policy

At Allure Gems, we strive to provide the most modest pricing. Our prices are, however, adjusted in response to fluctuating metal and diamond market values.

We try our best to keep pricing and product information accurate, but we are only human. We reserve the right to make corrections if an error does occur, and we are sorry for any trouble this may have caused. We are available to help you. If you have any queries or problems, kindly get in touch with customer service. All costs are listed in U.S. dollars only. Prices are subject to change without warning. Promotions and other deals cannot be combined.

External Links

Please note Allure Gems contains links to other websites. However, we are not responsible for the privacy practices of such other websites. We encourage our users to be aware of and read the privacy statements of each website that collects personally identifiable information when leaving our website. This privacy policy applies only to information collected by the Allure Gems.

Supplementation of Information

In order to properly fulfill our obligations to you, we need to supplement the information we receive with information from third party sources, such as our affiliated websites. For instance, we combine information about your purchasing habits with similar information from our affiliated websites and Allure Gems to improve our ability to tailor the website to your personal preferences. When you make a purchase from one of these companies, that company collects and shares that purchase information with us so that we can customize the site to your preferences.

Security

We take all precautions to protect your information. When our registration/order forms ask users to enter sensitive information (such as debit card/ credit card number or social security number), that information is encrypted and protected with the industry's best encryption software, Secure Sockets Layer (SSL). If you're using a secure page, such as an order form, you'll see a padlock icon at the bottom of your web browser. If you're not visiting a secure page, you won't see the lock icon. In addition, the servers that store your personal data are stored in a secure environment with limited access.

If you have any questions about the security at our website, send us an e-mail at info@alluregemsllc.com for more information.

Google Analytics and Interest-Based Advertising

We use Google Analytics to track website performance. Google Analytics uses cookies to collect basic information about your gender, web interests and surfing behavior. This information does not allow Google or us to identify you personally. If you create an account with us, your personal contact information will not be shared with Google. You may opt out of Google Analytics using data via cookies by visiting tools.google.com/dlpage/gaoptout and downloading the Google Analytics Opt-out browser add-on. Some of the third parties that collect information from or about you on the Service in order to provide more relevant advertising to you participate in the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. This program offers a centralized location where users can make choices about the use of their information for online behavioral advertising. To learn more about the DAA and opt-out options for their members, please visit for website opt-out, aboutads.info/choices. In addition, some of these third parties may be members of the Network Advertising Initiative ("NAI"). To learn more about the NAI and opt-out options for their members, please visit networkadvertising.org/choices/. Please note that if you opt-out of online behavioral advertising using any of these methods, the opt-out will only apply to the specific browser or device from which you opt-out. Further, opting-out only means that the selected members should no longer deliver certain Interest-based Advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

Children’s privacy policy

Young children's privacy needs to be protected in particular. Because of this, we never knowingly collect or keep information from anyone we know to be under 13 on our website, and no element of it is designed to appeal to children under 13.

California Privacy Rights & Personal Data Protection

Individuals who reside in California have special consumer privacy rights & personal data protection under California law. California residents are protected by the California Consumer Privacy Act (CCPA). Under CCPA, Allure Gems gives you the following rights and will observe all of the following requests concerning your data. California resident may request a copy of all personal data held by Allure Gems. You can also ask us to change any incorrect or incomplete information in the file. In addition to that, you have the right to request the removal of some or all of your personal data from the Allure Gems’ databases. Exclusions include information such as order history and account information, which is necessary to serve our customers. At any point you can request that Allure Gems ceases processing all or portions of your data.

Please contact Allure Gems at info@alluregemsllc.com in order to exercise your rights and make any of the above-mentioned requests. You may also send mail to: Allure Gems located at 132 West, 36th Street 3rd Floor’ New York, NY 10018. California residents hold the right to file a complaint regarding Allure Gems’ usage of your personal data or the terms of this privacy policy by sending an email to info@alluregemsllc.com. We will respond to the complaint as soon as possible.

Nevada Law & Personal Data Protection

Nevada law elaborated in NRS 603A.340 requires every online business to establish a designated request address where Nevada residents may submit requests directing the business not to sell certain or any kind of personal Information that the business has collected or will collect about the consumer. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us at info@alluregemsllc.com.

How to Contact Us

If you have any questions, please do not hesitate to contact us:
By email: info@alluregemsllc.com
By mail: Allure Gems located at 132 West 36th Street, 3rd Floor, New York, NY 10018.