Headquartered in New York, Allure Gems specializes in the manufacturing and design of diamond bridal and fashion jewelry across all price points. We have deep sourcing capabilities and our focus is on innovation—new materials, merchandising platforms, excellent product development and brand-creation capabilities backed by extensive consumer research.

Since its inception, Allure Gems have been committed to three principles—quality, reliability and innovation. We blend the generations of diamond and jewelry expertise with leading edge technology and sophisticated marketing and merchandising techniques to create products, programs and brands that appeal to today’s consumer.

Our expertise lies in Diamond Bridal Jewelry, set in Gold, Silver and Platinaire. However, we do have fashion lines as well. We manufacture jewelry in all price points and all diamond qualities, as per customer requirements.

While our commitment to quality and reliability are critical and the foundation of our relationship with our customers, it is our dedication to innovation that truly sets us apart from other suppliers. We invest in consumer and product research to create new concepts, collections and brands to help our retail customers differentiate themselves in the marketplace. These market insights and our merchandising expertise enable us to proactively forecast future trends and develop product relevant for specific demographic groups as well as the mass market.

Manufacturing Facility

Our manufacturing facility in Mumbai, India is a certified and state of the art facility. We use the most advanced equipment and machinery to manufacture the jewelry.

Our factories have been equipped with the most up to date equipment, personnel and processes to ensure every piece of jewelry we manufacture will exceed even the most stringent quality standards. We have developed the ability to maintain these standards at every price point, and are proud to count some of the industry’s largest retailers as our customers.


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Platerna Gems